LandlordBC rebrands as RentBC™
For Immediate Release: September 10, 2026
MEDIA RELEASE
LandlordBC rebrands as RentBC™
New identity reflects the association’s evolving role amid a changing rental housing landscape, while continuing more than 55 years of advocacy, education and operational support for rental housing providers.
VICTORIA, BC (September 10, 2026) – LandlordBC, British Columbia’s rental housing industry association, has rebranded as RentBC™ (website: rentbc.ca), reflecting the organization’s evolving role in supporting a healthy rental housing ecosystem while remaining committed to its core purpose of representing and supporting owners, operators, and managers of rental housing.
“RentBC represents an important next chapter for an organization with a long history of advocating for rental housing,” said David Hutniak, CEO of RentBC. “The RentBC name reflects our focus on the future of rental housing to ensure that BC has a rental ecosystem that works for both housing providers and renters.”
The rebrand comes as British Columbia’s rental housing landscape faces significant change, including a softening rental market, an evolving legislative environment and a growing need for investment in aging rental housing nearing the end of its functional life. The new brand better positions the association to support rental housing providers as they navigate these evolving challenges while helping to strengthen rental housing in British Columbia.
“On behalf of the Board, we believe RentBC is the right name for the organization we are today and the future we are building,” said Nicolas Denux, Chair of the RentBC Board and Partner at Groupe Denux. “It reflects the breadth of our membership and our commitment to supporting a strong and sustainable rental housing sector in British Columbia.”
While the name and visual identity have changed, RentBC’s mission remains the same: to strengthen British Columbia’s rental housing landscape through government advocacy, professional education, operational resources and practical support for rental housing providers, and constructive collaboration with stakeholders and partners.
“A strong rental housing sector needs a strong industry voice,” said Beau Jarvis, President and CEO at Wesgroup Properties. “RentBC builds on LandlordBC’s long history of advocacy and education while creating a name that better reflects the organization’s role in the rental housing sector today.”
Today, RentBC is supported by more than 3,000 members, including rental housing owners, professional property managers, operators of purpose-built rental buildings, condominium and secondary suite operators and non-profit housing providers. Together, they provide more than 175,000 rental homes for British Columbians across the province.
“Congratulations to RentBC on their new name and brand,” said Michelle Hoar, Co-founder and Project Director for Hey Neighbour Collective. “This new identity reflects the important work RentBC is doing to support a stronger rental housing sector in BC. Hey Neighbour Collective is proud to partner with an organization that is helping advance conversations and advocating for the needs of this industry. Together, we’re working towards a future where more of Canada’s multi-unit housing is age-friendly, socially connected, neighbourly, health-promoting and resilient.”
Looking ahead, RentBC will continue expanding its education programs, enhancing operational resources and continue providing legislative guidance through its member helpline. The Association will also continue expanding its Rental Apartment Retrofit Accelerator (RARATM) program, a free concierge-style program that helps rental housing providers confidently plan and implement energy-saving building upgrades by providing expert guidance through every stage of the process – from identifying opportunities, to accessing retrofit specialists and securing funding and incentives.
As the Association begins its next chapter, RentBC will continue working with the rental housing owners, government and community partners to support a resilient rental housing sector that meets the needs of both housing providers and renters across British Columbia.
About RentBC™
RentBC is British Columbia’s rental housing industry association, representing owners, operators and managers of rental housing across the province. Its members include providers of purpose-built rental housing, investment properties, secondary suites and other forms of rental homes, as well as professional property managers who manage properties on behalf of others.
RentBC supports a balanced and healthy rental housing ecosystem through advocacy, education and practical resources that help rental housing providers operate professionally, responsibly and sustainably in providing homes across British Columbia. Members have access to education programs, advocacy support, proprietary tenancy forms, operational resources and guidance through the association’s member helpline.
-30-
For more information, photos or interviews, please contact:
Monika Sosnowska
Director, Marketing and Communications, RentBC
604.728.5733
monikas@rentbc.ca
www.rentbc.ca